[Emerald] Consumers* parasocial interactions and relationships with online influencers: a systematic review

thaonguyen1001 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Consumer Marketing

AuthorsㄩEugene Cheng-Xi Aw; Angeline Gautami Fernando; Saju Balakrishnan; Umayal Palaniappan; Booshnam D.

Published dateㄩ--

DOIㄩ10.1108/jcm-02-2024-6611

PDF linkㄩhttps://www.emerald.com/jcm/arti ... -02-2024-6611en.pdf

Article linkㄩhttps://doi.org/10.1108/jcm-02-2024-6611

Article SourceㄩEmerald


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