[Emerald] Humanistic corporate accounts on social media: exploring identity construction and authenticity management

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journalㄩQualitative Market Research: An International Journal

AuthorsㄩKosuke Mizukoshi; Hisashi Mari

Published dateㄩ2024-5-9

DOIㄩ10.1108/qmr-11-2022-0165

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-0165/full/xml

Article linkㄩhttps://doi.org/10.1108/qmr-11-2022-0165

Article SourceㄩEmerald


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