[Emerald] Make your fans mine: the effects of value co-creation with idols on brand advocacy

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journalㄩJournal of Product & Brand Management

AuthorsㄩRui-Xiao Li; Pei-San Lo; Eugene Cheng-Xi Aw; Yet-Mee Lim; Garry Wei-Han Tan

Published dateㄩ2026-3-26

DOIㄩ10.1108/jpbm-07-2024-5345

PDF linkㄩhttps://www.emerald.com/jpbm/art ... -07-2024-5345en.pdf

Article linkㄩhttps://doi.org/10.1108/jpbm-07-2024-5345

Article SourceㄩEmerald


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