[Emerald] Radical versus incremental green innovation: how product duality shapes consumer response

Khaleel82 Post time Yesterday 20:44 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩXiuting Wang; Pingping Liu

Published dateㄩ--

DOIㄩ10.1108/apjml-05-2025-0980

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -05-2025-0980en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-05-2025-0980

Article SourceㄩEmerald


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