[Emerald] Explainable co-creation: a generative AI model of guest engagement and experiential value in star-rated hotels |
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Explainable co-creation: a generative AI model of guest engagement and experiential value in star-rated hotels
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Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory
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How mindfulness reduces BNPL usage and how that relates to overall well-being
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Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory
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Radical versus incremental green innovation: how product duality shapes consumer response
