[Taylor&Francis] Redefining Brand Engagement in the Metaverse: Innovativeness and Psychological Inspiration Through the Lens of Flow Theory

Mdasilver Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Electronic Commerce

AuthorsㄩSonal Purohit; Vikas Arya

Published dateㄩ2026-7-3

DOIㄩ10.1080/10864415.2026.2686039

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10864415.2026.2686039

Article linkㄩhttps://doi.org/10.1080/10864415.2026.2686039

Article SourceㄩInforma UK Limited


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