[SAGE] Look Who*s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity

nguyenthanh1 Post time 2026-8-16 11:07:53 | Show all posts |Read mode
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journalㄩJournal of Creative Communications

AuthorsㄩLino Kndler; Christian Rudeloff

Published dateㄩ2024-11-

DOIㄩ10.1177/09732586241253651

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/09732586241253651

Article linkㄩhttps://doi.org/10.1177/09732586241253651

Article SourceㄩSAGE Publications


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muktadir.rahman Post time 2026-8-16 11:07:54 | Show all posts

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