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[Wiley] The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing

pradiptakumar Post time Half hour(s) ago | Show all posts |Read mode
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journalㄩPsychology & Marketing

AuthorsㄩQing Yao; Haipeng (Allan) Chen

Published dateㄩ2025-11-

DOIㄩ10.1002/mar.70006

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.70006

Article linkㄩhttps://doi.org/10.1002/mar.70006

Article SourceㄩWiley﹝


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xnabel Post time 22 min. ago | Show all posts

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