[Taylor&Francis] Beyond the Facade: Exploring the Authenticity of Social Media Influencers and Its Influence on Consumer Brand Engagement and Advocacy

KimKhang123 Post time 7 day(s) ago | Show all posts |Read mode
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journal:Journal of Promotion Management

Authors:Neelotpaul Banerjee; Monika Rawal; Jose L. Saavedra Torres; Ramin Bagherzadeh

Published date:2025-10-3

DOI:10.1080/10496491.2025.2571948

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2025.2571948

Article link:https://doi.org/10.1080/10496491.2025.2571948

Article Source:Informa UK Limited


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