[Taylor&Francis] Social Media Brand Advocacy and Repurchase Among Gen Z in Vietnam’s D2C Market

Binhcsc Post time 7 day(s) ago | Show all posts |Read mode
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journal:Journal of Promotion Management

Authors:Dung Pham Thi Phuong; Long Hoang Cuu; Uyen Nguyen Viet Xuan; Khanh Nguyen Phuc

Published date:2025-11-17

DOI:10.1080/10496491.2025.2607698

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2025.2607698

Article link:https://doi.org/10.1080/10496491.2025.2607698

Article Source:Informa UK Limited


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