[Wiley] The Confidence Boost: How Generative Artificial Intelligence Nudges Consumer Decisions Through Preference Matching

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journal:Journal of Consumer Behaviour

Authors:Yun Zhang; Caiyan Huang; Luyue Zhang; Xinyao Tian; Qinghong Shuai; Yihan Jin

Published date:2026-9-

DOI:10.1002/cb.70172

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.70172

Article link:https://doi.org/10.1002/cb.70172

Article Source:Wiley


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