[Taylor&Francis] Understanding the role of social media influencers’ personal and content characteristics in affecting consumers’ intentions to purchase

Libby123 Post time 5 day(s) ago | Show all posts |Read mode
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journal:Journal of Marketing Communications

Authors:Kian Yeik Koay; Kah Mun Lee

Published date:2026-8-18

DOI:10.1080/13527266.2024.2419023

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2419023

Article link:https://doi.org/10.1080/13527266.2024.2419023

Article Source:Informa UK Limited


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