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[Taylor&Francis] Prepurchase Determinants of Brand Avoidance: The Moderating Role of Country-of-Origin Familiarity

louisvu Post time The day before yesterday 00:26 | Show all posts |Read mode
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journal：Journal of Global Marketing

Authors：Muhammad Asif Khan; Michael S.W. Lee

Published date：2014-10-20

DOI：10.1080/08911762.2014.932879

PDF link：http://www.tandfonline.com/doi/pdf/10.1080/08911762.2014.932879

Article link：https://doi.org/10.1080/08911762.2014.932879

Article Source：Informa UK Limited。


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Sweetums33 Post time The day before yesterday 00:27 | Show all posts

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