[Taylor&Francis] Unveiling the Impact of AI-Driven Personalization on Customer Loyalty in Online Shopping: The Moderating Effects of Privacy Concerns

ivyrosabeth Post time The day before yesterday 22:41 | Show all posts |Read mode
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journal:Journal of Promotion Management

Authors:Jegan Jayapal

Published date:2025-7-4

DOI:10.1080/10496491.2025.2525099

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2025.2525099

Article link:https://doi.org/10.1080/10496491.2025.2525099

Article Source:Informa UK Limited


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