[Taylor&Francis] Consumer animosity, product quality judgement, and boycott behavior: mediating role of negative emotions – China and Vietnam

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journal:Asia Pacific Business Review

Authors:Viet Quoc Cao; Tan Vo-Thanh; Mustafeed Zaman

Published date:--

DOI:10.1080/13602381.2025.2551001

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/13602381.2025.2551001

Article link:https://doi.org/10.1080/13602381.2025.2551001

Article Source:Informa UK Limited


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