[Taylor&Francis] Ideological Tensions in the Consumption of Global Brands in an Emerging African Market

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journal:Journal of Global Marketing

Authors:Edna G. Ndichu; Shikha Upadhyaya

Published date:2026-3-15

DOI:10.1080/08911762.2025.2508242

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/08911762.2025.2508242

Article link:https://doi.org/10.1080/08911762.2025.2508242

Article Source:Informa UK Limited


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