[Taylor&Francis] Exploring How Brand Use of Artificial Intelligence Influences Consumer Perceptions and Behavioral Intentions Through General AI Attitudes and Brand Transparency

mxl_325 Post time Yesterday 00:04 | Show all posts |Read mode
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journal:Journal of Current Issues & Research in Advertising

Authors:Louvins Pierre

Published date:--

DOI:10.1080/10641734.2025.2596011

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10641734.2025.2596011

Article link:https://doi.org/10.1080/10641734.2025.2596011

Article Source:Informa UK Limited


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