[Emerald] Digital marketing ecosystems and global market expansion: current state and future research agenda

tungtungsarhua Post time 2026-10-19 21:27:58 | Show all posts |Read mode

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journal：International Marketing Review

Authors：Nandini Nim; Kiran Pedada; Kelly Hewett

Published date：2024-10-1

DOI：10.1108/imr-04-2024-0108

PDF link：https://www.emerald.com/insight/ ... -2024-0108/full/xml

Article link：https://doi.org/10.1108/imr-04-2024-0108

Article Source：Emerald。

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[Emerald] Digital marketing ecosystems and global market expansion: current state and future research agenda Copy