[Emerald] Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events

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tungtungsarhua Post time 2026-10-19 21:41:21 | Show all posts |Read mode

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journal：International Marketing Review

Authors：Jing Li; David Liu; Henry F. L. Chung; Qingji Fan

Published date：2026-3-19

DOI：10.1108/imr-12-2024-0535

PDF link：https://www.emerald.com/insight/ ... -2024-0535/full/xml

Article link：https://doi.org/10.1108/imr-12-2024-0535

Article Source：Emerald。

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[Emerald] Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events Copy