[Other] Exploring the pathway from brand passion to evangelism: the moderating effects of AI-driven personalization with consumer engagement as a mediator

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minhvo.101 Post time 2026-10-20 17:16:02 | Show all posts |Read mode

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journal：The International Review of Retail, Distribution and Consumer Research

Authors：Aanchal Aggarwal; Vaishali Sethi; Nupur Arora; Aryan Garg

Published date：--

DOI：10.1080/09593969.2026.2669581

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/09593969.2026.2669581

Article link：https://doi.org/10.1080/09593969.2026.2669581

Article Source：Informa UK Limited。

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[Other] Exploring the pathway from brand passion to evangelism: the moderating effects of AI-driven personalization with consumer engagement as a mediator Copy