[Emerald] Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China

linhherbe Post time 2026-10-20 17:43:51 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩJinhua He; Jiaxin Xiang; Jing Wang

Published dateㄩ2024-5-6

DOIㄩ10.1108/apjml-05-2023-0442

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-0442/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-05-2023-0442

Article SourceㄩEmerald﹝


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Kingpie Post time 2026-10-20 17:43:52 | Show all posts

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