[Emerald] Beyond responsiveness-based interactivity: the roles of familiarity and self-investment in psychological ownership and viewer loyalty intentions in live-streaming commerce

ashwarya_kapoor Post time 2026-10-20 18:58:51 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩYi-Chieh Chang; Yikuan Lee; Shou-Yi Yang; Po-Han Lin

Published dateㄩ--

DOIㄩ10.1108/apjml-03-2026-0639

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -03-2026-0639en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-03-2026-0639

Article SourceㄩEmerald﹝


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Kingpie Post time 2026-10-20 18:58:52 | Show all posts

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