[Emerald] Competence or warmth: What makes green advertising benefit appeals more effective?

karimbenhamad Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩBiao Luo; Zhongqing Zhu

Published dateㄩ2025-11-19

DOIㄩ10.1108/apjml-10-2024-1406

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-1406/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-10-2024-1406

Article SourceㄩEmerald﹝


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