[Emerald] How parasocial relationships drive purchase intentions: a meta-analysis

KimKhang123 Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Service Theory and Practice

AuthorsㄩZeeshan Majeed Nadroo; Nivin Vinoi; Amit Shankar

Published dateㄩ2026-6-22

DOIㄩ10.1108/jstp-05-2025-0205

PDF linkㄩhttps://www.emerald.com/jstp/art ... -05-2025-0205en.pdf

Article linkㄩhttps://doi.org/10.1108/jstp-05-2025-0205

Article SourceㄩEmerald﹝


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Georgee Post time 7 day(s) ago | Show all posts

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