[Emerald] Brand, causes, and the credibility gap: Gen Z purchase intentions in emerging markets

KimKhang123 Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Asia Business Studies

AuthorsㄩSakhhi Chhabra; Aarti Singh; Divija Maddela

Published dateㄩ2026-1-12

DOIㄩ10.1108/jabs-05-2025-0302

PDF linkㄩhttps://www.emerald.com/jabs/art ... -05-2025-0302en.pdf

Article linkㄩhttps://doi.org/10.1108/jabs-05-2025-0302

Article SourceㄩEmerald﹝


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