[Taylor&Francis] Unpacking the power of customer trust in driving purchase intentions through Vietnam*s livestreaming commerce

T.M-TA Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Strategic Marketing

AuthorsㄩTien-Dat Nguyen; Thi Minh Trang Hoang; Tien-Dat Bui; The-Tuan Tran; Chih-Chin Liang

Published dateㄩ--

DOIㄩ10.1080/0965254x.2026.2706613

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/0965254X.2026.2706613

Article linkㄩhttps://doi.org/10.1080/0965254x.2026.2706613

Article SourceㄩInforma UK Limited﹝


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