[Emerald] The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

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journalㄩJournal of Product & Brand Management

AuthorsㄩLova Rajaobelina; Sandrine Prom Tep; Manon Arcand; Line Ricard

Published dateㄩ2021-11-12

DOIㄩ10.1108/jpbm-02-2020-2747

PDF linkㄩhttps://www.emerald.com/insight/ ... -2020-2747/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-02-2020-2747

Article SourceㄩEmerald﹝


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