[Emerald] Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

vms0509 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-10-27 17:12
Reward10points

journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩNirma Sadamali Jayawardena; Sara Quach; Chinmoy Bandyopadhyay; Park Thaichon

Published dateㄩ2024-8-23

DOIㄩ10.1108/apjml-12-2022-1022

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-1022/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-12-2022-1022

Article SourceㄩEmerald﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Intermediate member
  • post

  • reply

  • points

    480

Return to the list