Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

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journal：Journal of Creative Communications

Authors：Syed Hassan Raza; Muhammad Naseem Anwar; Jeetesh Kumar; Emenyeonu C. Ogadimma; Umer Zaman; Amjad Ali Shah

Published date：2025-11-

DOI：10.1177/09732586251345220

PDF link：https://journals.sagepub.com/doi/pdf/10.1177/09732586251345220

Article link：https://doi.org/10.1177/09732586251345220

Article Source：SAGE Publications。

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[SAGE] Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

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