[Wiley] Does Inconsistency Between Influencer©Generated and User©Generated Content Hurt Brands? The Role of Perceived Content Credibility

joyellnau Post time 6 hour(s) ago | Show all posts |Read mode
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journal£ºPsychology & Marketing

Authors£ºYi Liu; Xuehua Wang; Yan Chen

Published date£º2025-9-

DOI£º10.1002/mar.22240

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.22240

Article link£ºhttps://doi.org/10.1002/mar.22240

Article Source£ºWiley¡£


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