[Emerald] The impact of digital fashion marketing on purchase intention

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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Junyue Mao; Xiaohong Xu; Jinghe Han; Eunju Ko

Published date：2025-1-2

DOI：10.1108/apjml-09-2023-0946

PDF link：https://www.emerald.com/insight/ ... -2023-0946/full/xml

Article link：https://doi.org/10.1108/apjml-09-2023-0946

Article Source：Emerald。

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[Emerald] The impact of digital fashion marketing on purchase intention Copy