[Emerald] Influence of website quality on online impulse buying behaviour: asystematic review of literature

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journalㄩMarketing Intelligence & Planning

AuthorsㄩAastha Kathuria; Apurva Bakshi

Published dateㄩ2024-7-8

DOIㄩ10.1108/mip-05-2023-0241

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-0241/full/xml

Article linkㄩhttps://doi.org/10.1108/mip-05-2023-0241

Article SourceㄩEmerald﹝


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