[Emerald] Unveiling the dynamics that shape online impulse buying behavior

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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩAastha Kathuria; Apurva Bakshi

Published dateㄩ2025-6-24

DOIㄩ10.1108/jrim-03-2024-0147

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0147/full/xml

Article linkㄩhttps://doi.org/10.1108/jrim-03-2024-0147

Article SourceㄩEmerald﹝


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