[Emerald] Which sources matter? Investigating the impact of diverse information sources on Gen Z consumers* attitudes and purchase intentions toward luxury fashion brands

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩUi-Jeen Yu; Jihyun Kim-Vick; Eunjoo Cho

Published dateㄩ2026-6-25

DOIㄩ10.1108/apjml-04-2025-0587

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -04-2025-0587en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-04-2025-0587

Article SourceㄩEmerald﹝


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