[Other] Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

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journalㄩManagement Science

AuthorsㄩMengjie (Magie) Cheng; Shunyuan Zhang

Published dateㄩ2025-7-

DOIㄩ10.1287/mnsc.2023.00193

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2023.00193

Article linkㄩhttps://doi.org/10.1287/mnsc.2023.00193

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)﹝


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