[Emerald] Applying the omnichannel social marketing model through stages of change (OSMM) to foster saving behaviors

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journalㄩJournal of Social Marketing

AuthorsㄩMarta Gonalves; Beatriz Casais

Published dateㄩ--

DOIㄩ10.1108/jsocm-07-2025-0222

PDF linkㄩhttps://www.emerald.com/jsocm/ar ... -07-2025-0222en.pdf

Article linkㄩhttps://doi.org/10.1108/jsocm-07-2025-0222

Article SourceㄩEmerald﹝


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