[Emerald] Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis

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journalㄩThe Impact of Digitalization on Current Marketing Strategies

Authorsㄩngela Cunha; Beatriz Casais

Published dateㄩ2024-3-14

DOIㄩ10.1108/978-1-83753-686-320241012

PDF linkㄩhttps://www.emerald.com/insight/ ... -320241012/full/xml

Article linkㄩhttps://doi.org/10.1108/978-1-83753-686-320241012

Article SourceㄩEmerald Publishing Limited﹝


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