[Emerald] ※Persuading with reason, moving with emotion§ 每 the impact of matching numeric format with advertising appeal on consumer purchase intention

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩJunbao Wu; Xin Peng; Chunfeng Chen

Published dateㄩ2026-9-1

DOIㄩ10.1108/apjml-02-2025-0281

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -02-2025-0281en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-02-2025-0281

Article SourceㄩEmerald﹝


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