[Wiley] Seeing Is Believing, Experiencing Is Deciding: How Augmented Reality Attributes Drive Confidence in Choice and Willingness to Pay

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journalㄩInternational Journal of Consumer Studies

AuthorsㄩSyed Javeed; Gowhar Rasool; Anjali Pathania

Published dateㄩ2026-11-

DOIㄩ10.1111/ijcs.70266

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.70266

Article linkㄩhttps://doi.org/10.1111/ijcs.70266

Article SourceㄩWiley﹝


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