[Wiley] Wiley International Encyclopedia of Marketing

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DOIㄩ10.1002/9781444316568

PDF linkㄩhttps://onlinelibrary.wiley.com/ ... .1002/9781444316568

Article linkㄩhttps://doi.org/10.1002/9781444316568

Article SourceㄩWiley﹝


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