[Emerald] Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN

A.Pham Post time Yesterday 21:51 | Show all posts |Read mode
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journalㄩGlobal Knowledge, Memory and Communication

AuthorsㄩDang Thi Viet Duc; Lam Thao Vy Mai; Tri-Quan Dang; Tung-Thanh Le; Luan-Thanh Nguyen

Published dateㄩ2026-9-15

DOIㄩ10.1108/gkmc-05-2024-0266

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0266/full/xml

Article linkㄩhttps://doi.org/10.1108/gkmc-05-2024-0266

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 21:51 | Show all posts

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