[Emerald] When do price discounts becomeattractive? A study comparingdiscount strategies onconsumer perceptions

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩWee Kheng Tan

Published dateㄩ2023-5-26

DOIㄩ10.1108/apjml-06-2021-0456

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0456/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-06-2021-0456

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 22:14 | Show all posts

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