[Emerald] The determinants of product trust in live streaming E-commerce: ahybrid method integrating SEM and fsQCA

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩHong-Bo Jiang; Zou-Yang Fan; Jin-Long Wang; Shih-Hao Liu; Wen-Jing Lin

Published dateㄩ2025-2-6

DOIㄩ10.1108/apjml-01-2024-0048

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0048/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-01-2024-0048

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 22:19 | Show all posts

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