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[Emerald] Real-time interaction unpacked: how live-streaming drives impulsive buying through presence and transcendent customer experience

Adelise.Pham Post time Yesterday 22:54 | Show all posts |Read mode
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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩNguyen Huu Khoi; Angelina Nhat Hanh Le

Published dateㄩ2026-5-12

DOIㄩ10.1108/jrim-01-2025-0026

PDF linkㄩhttps://www.emerald.com/jrim/art ... -01-2025-0026en.pdf

Article linkㄩhttps://doi.org/10.1108/jrim-01-2025-0026

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 22:54 | Show all posts

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