[Emerald] Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩZefeng Shao; Nik Mohd Hazrul Nik Hashim; Wenhan Bao; Na Zhao

Published dateㄩ2026-3-31

DOIㄩ10.1108/apjml-12-2024-2003

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -12-2024-2003en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-12-2024-2003

Article SourceㄩEmerald﹝


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