[Emerald] What drives green choice for sustainable fashion products? Insights from a discrete choice experiment

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩJie Yang; Baolu Wang; Sizhuo Zhao

Published dateㄩ--

DOIㄩ10.1108/apjml-09-2025-1959

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -09-2025-1959en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-09-2025-1959

Article SourceㄩEmerald﹝


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