[Emerald] Psychological reactance in assertive green advertising: addressing the role of individual values

trinhhuyen Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-11-05 12:13
Reward10points

journalㄩJournal of Consumer Marketing

AuthorsㄩThomas Freudenreich; Elfriede Penz

Published dateㄩ2025-1-2

DOIㄩ10.1108/jcm-02-2024-6577

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-6577/full/xml

Article linkㄩhttps://doi.org/10.1108/jcm-02-2024-6577

Article SourceㄩEmerald﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Junior Member
  • post

  • reply

  • points

    80


Return to the list