[Springer] [Other]Consumer's Online Buying Process in the Age of Shopping Bots: Brand Awareness and Trust as Mediators of Recommendations

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Khan, I., Moovendhan, V., Kumar, R.S. (2026).
Consumer’s Online Buying Process in the Age of Shopping Bots: Brand Awareness and Trust as Mediators of Recommendations.
In: Bahaaeddin, A., Hamdan, A. (eds)
The Digital Blueprint: Crafting Business Models for the Tech Future. ICBT 2025. Lecture Notes in Networks and Systems, vol 1576. Springer, Cham. https://doi.org/10.1007/978-3-032-00549-6_13

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[Springer] [Other]Consumer's Online Buying Process in the Age of Shopping Bots: Brand Awareness and Trust as Mediators of Recommendations