[Springer] Title: Customer-centric service benchmarking using online reviews: a case study of Bangkok hotels Authors: Juram Kim and Chiehyeon Lim Journal: Journal of Marketing Analytics Publisher: Springer Nature Publication Date: September 2025 DO... |
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Title: Customer-centric service benchmarking using online reviews: a case study of Bangkok hotels Authors: Juram Kim and Chiehyeon Lim Journal: Journal of Marketing Analytics Publisher: Springer Nature Publication Date: September 2025 DO...
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