[Emerald] When personalities collide: examining the impact of consumer and brand personalities* interplay on brand hate development

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journalㄩJournal of Product & Brand Management

AuthorsㄩAbhishek Yadav

Published dateㄩ2024-7-30

DOIㄩ10.1108/jpbm-01-2023-4307

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-4307/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-01-2023-4307

Article SourceㄩEmerald﹝


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